The festival was founded in memory of the famous Bulgarian cameraman Dimo Kolarov (1924-1997), who was born here. It is held every two years during the celebrations of culture in May in the city and dates back to 1998.
The competition program of the festival gives the opportunity of participation of films, documentaries and student films. It is organized by the Municipality Popovo and the Union of Film Makers in Bulgaria, in cooperation with the Ministry of Culture, the National Film Center, the Association of Bulgarian operators and others.
Some of the winners of the “Golden Eye” prize for cinematography are: Konstantin Zankov with the movie “The Patience of the Stone”, Emil Topuzov with the movie “Dan Koloff”, Hristo Bakalov for “The Devil’s Tail”, Georgi Nikolov for “Journey to Jerusalem”, Plamen Somov for “Stolen Eyes”.